Knowledge based design and style and style

Essay Topic: Creative imagination, Design style,

Paper type: Fine art,

Words: 1856 | Published: 02.17.20 | Views: 266 | Download now

Creativity, Design

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The essence this newspaper is analysing the effect expertise and creativeness on the general result of a design procedure, in order to investigate how to apply these two concepts to produce the very best outcome.

After determining these two concepts, different kinds of strategies and methods will be strengthened, drawing a parallel between knowledge-based, concourant thinking, and creative, divergent thinking. Both of these methods make use of different equipment and therefore pursue different results.

However, facing a style problem counting only on a single of these two methods is within itself limiting, since they allow to review only an element of the overall problem.

In the long run, a new strategy will be layed out, in which the innovative and knowledge-based approaches connect, so that the custom made can equally rely on his / her previous expertise, but as well create new ideas simply by finding concealed correspondances.


It is not necessarily uncommon to listen to the words “knowledge” or “creativity” in an every day conversation, even if it’s involving people unrelated to design activities.

All people share a general idea about the meaning of the terms, a concept clear enough to make them use these kinds of words and be understood by simply others: however, if anyone was asked to give their own definition of knowledge or creativity, each of them would have a slightly different solution.

Understanding knowledge and creativity is definitely troubling not only for people not really involved in design, but for a number of experts, that contain produced diverse explanations throughout history.

Since it will be difficult to review two ideas that are not clear, like this newspaper aims to carry out, it would be suitable to start by framing every one of them in a very clear definition.

Determining creativity

The article writer Eric Jerome Dickey as opposed explaining creative imagination to asking a parrot, How do you take flight?. Despite their simplicity, this kind of quote symbolizes the problem: the consequence of creativity is visible (the bird flying), the method is not really.

In recent times, one of the academics institution striving to explain this concept in a univocal way is Marconi Company for Creative imagination (MIC), located in Bologna, Italy. They attacked a well-structured process of classification, starting from the so-called common definition of imagination: “Creativity needs originality and effectiveness”. (fonte: Runco, Garrett)

Based on that, they then proposed the Active definition of creative imagination: “Creativity needs potential inspiration and effectiveness”. (fonte: Corazza) paragona con transitorietà conoscenza

The need for the term “potential” is usually explained as follows: first of all, it should be born in mind that creativity is not really a successful procedure. Someone can easily invest as well as resources in a creative action, and eventually end up getting a failed effect. This doesn’t imply that the creative process was useless (as Corazza says, it would be just like saying that a football staff that did not score within a match would not actually play football)

Second of all, the potential in addition has a temporary meaning: the creativity of an object, some art, a design options are inevitably sure to the thinking of a specific historical time. Many designers were not valued during their life expectancy, despite their particular creativity being undeniable.

So , in conclusion this classification, creativity can be described as potential that, even when is actually present, it might be expressed only if the outcome is successful and recognized by society.

Determining knowledge

The discussion about knowledge can be immensely even more ancient, while classical era philosophers 1st tried to give it a description: one of the initial examples is usually Plato’s Theaetetus (fonte: Stefanov), in which various attempts are created, but in the finish the author kept the question available.

The typical definitions is usually: human faculty resulting from interpreted information, knowning that germinates by combination of data, information, knowledge, and individual interpretation (businessdictionary. com, 2015).

Nevertheless, over the course of background, it was variously defined as, Points that are placed to be the case in a offered con-text which drive us to action if there was no road blocks (Andre Boudreau). Capacity to action (Karl Sweiby). Justified authentic belief that increases an entitys capacity for effective action (Nonaka and Takeuchi).

All these meanings point out an idea of knowledge enabling action: consequently , without expertise, a person (or, within a broader perception, a staff, a company¦) is not really entitled to work in any way, or perhaps his activities have no which means.

Or else, by viewing it the other way round, this means there’s no reason for knowledge if this doesn’t result in action. Therefore , like creativeness, also knowledge can be seen as a potential, that cannot be stated but by utilizing it concretely. This qualified prospects us to develop.

Another aspect that cannot stay ignored is definitely the relativity of knowledge, since really an ever-changing concept whose parts may be reformulated, extended or removed. That’s perhaps what makes this term so difficult to grasp.

Knowledge and creativity strategies

Knowledge and creativity will be undoubtedly two key parts in any design and style process: precisely what is less clear is how these two principles blend together to create a successful result.

The effects of understanding and creativity on design have been planned individually, his or her application is usually embodied simply by two several approaches, concourant and divergent thinking.

Convergent considering is more intimately related to understanding, namely employing existing understanding to produce new knowledge, departing no area for unknown possibilities. Concourant process rely on methods based on the designer’s previous knowledge, like analysis matrix

In this way typically 1, or not many, answers to a given issue.

It could lead to knowledge-based mistakes, when the designer’s evaluation is afflicted with his past knowledge, which makes him or her ignore other crucial aspects of the challenge.

Divergent thinking, on the other hand, is the ability to explore from the beaten path, creating a variety of possibilities by available infos. Usually by using free-flow strategies (brainstorming, bodystorming¦), therefore the solutions given happen to be numerous

On the other hand


Knowledge-based creativity

Although convergent and divergent pondering were generally seen as competing processes (Getzels and Knutson, 1962), in more recent there has been a reputation of their shared usefulness (Rickards, 1993, Brophy, 1998).

The aim of this paper is to prove, like many other sources, that the ideal approach is known as a mixture of the 2.

Several methodologies and approaches had been developed so that these two means of thinking are used together in a fruitful approach: one of the most preminent is undoubtedly C-K theory (Concept-Knowledge theory) (fonte: Le Masson): it is not by simply chance that this theory was first developed during the 1990s, merely when classic innovation was facing a great unprecedented catastrophe. For this reason, new approaches to style and production were necessary, while expertise and know-how were not enough anymore.

Considering that, in the information trend, new expertise was available to every organization, the true competitive difference is created by what is currently yet well-known. Le Masson refers to that as “desirable unknown”, that’s always related to what previously exists.

In this way, which perfect balance between creative imagination and know-how, and each of which gains even more strength from the other.

Another example is the Dual Diamond method: developed by the British Design and style Council in 2005, that shows how the flows of convergent and divergent considering are intertwining (fonte British Council)

expertise base of creativity (Feldhusen)

Lubart (2000-2001) expressed the link between expertise and creative imagination in a comfortable but effective way: This individual suggested that there may be no big difference between the operations of divergent and convergent thinking, yet that variations in outcome may depend rather on the top quality of the materials (e. g., knowledge) (p. 301). Lubart extended this kind of thought with all the concrete metaphor: The engine is the same, but some people make use of better grade fuel (p. 301).

A practical case: professor Giovanni Emanuele Corazza, to show the innovative potential of unusual interactions, provided his students with this supposition: “the coffee machine is a planet”. What does which means that? Which highlights of a entire world can be contained in the design of a coffee machine? It comes without saying that, the more a person knows about a entire world, the more concepts this sentence in your essay will bring: an individual who know only generally exactly what a university planet is would probably imagine a sphere-like shape, or possibly a floating coffee maker, some more informed people might believe about putting a ring about it, rendering “satellite” add-ons or revolving colour habits

Our brain is extremely efficient in recollecting informations via past experiences and obtaining correspondences in today’s (fonte? ). With this in mind, thinking about the designer making brilliant tips out of nowhere should be debunked: one common believed is that designers are “creative” people. Nevertheless there’s no these kinds of thing as creative and non-creative persons: it’s almost all on the fascination we have.

One well-known example consists of Philippe Starck, drawing the Juicy Salif lemon fixer on a paper tissue, following being influenced by a calamari dish. Starck managed to have this successful idea because most he noticed, experienced and designed approximately that instant led him to that. Furthermore, he has been proven to seek out inspiration from everywhere, especially nature, that he created in many various other designs.

“Chance constantly favours the prepared mind”, a offer by Pasteur, perfectly represents this concept:

Like a further confirmation, artists and creative heads of the like of Vehicle Gogh and Edison, under no circumstances hid the various failed tries that they were enduring, therefore meaning that basically creative results they developed were produced by a lengthy learning procedure, rather than by some genius intuition.


In the light of all of the examples, it might be assumed that one of the most effective way to increase their creative potential is offering themselves as much cognitive “raw” material as is feasible.

A purely knowledge-based approach is usually to be avoided, to stop stagnation, just like a method completely based on creativity must always be filtered by knowledge, to prevent solutions coming from being as well detached coming from reality.

Designers should not take her or his knowledge with no consideration: in the wake of each design and style problem, they need to start with openmindness, always wondering their current knowledge before applying it.

Creativity may be the power to hook up the apparently unconnected (William Plomer)

Toxins of different expertise fields.

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