Marketing plan (simple example) Essay
1 . 0 EXECUTIVE BRIEF SUMMARY This advertising plan contains the whole planning launching each of our new product which is Safi For guys.
Safi For guys concern of the boys consumers who also really value their appearance or well known while metrosexual guys. In this promoting plan, you can expect the information included the company information, strategic concentrate and strategy, SWOT evaluation, industry research, competitor evaluation, consumer evaluation, product-market focus, marketing program and also marketing price range planning. Eventually of this advertising plan, we provide a few photos of our new items as the appendices. 2 . 0 COMPANY DESCRIPTION Safi was founded in 2011 started to lead the Halal brand which consists of a one of a kind and extensive range of skincare, personal treatment and toiletry products designed exclusively to meet the requires of modern Muslim women and men.
Constructed with the finest 100 % natural ingredients that adapt Syarak requirements and authorized HALAL with a stringent impartial body JABATAN KEMAJUAN ISLAM MALAYSIA (JAKIM), SAFI is securely steeped in Muslims practices with items that are alcohol and gluten-free. Safi is usually manufactured in ISO and Good Manufacturing Practice (GMP) qualified production services. Safi endeavours to provide good quality products in order to meet the growing needs of the consumers. To ensure product top quality, consistency and flexibility of source, Safi are made 100% in factories located in Malaysia.
Almost all Safi’s items conform to intercontinental standards, which includes Federal Drug Authority (FDA), European Economical Community (EEC)/COLIPA, the British Pharmacopoeia (BP), Cosmetics, Toiletries & Fragrance Association (CTFA). Safi got succeeded in marketing their products include skincare and personal care such as toothpaste and scent. The latest the first is Safi Shayla which geared to female customer who will be wearing shawls.
3. zero STRATEGIC FOCUS AND PREPARE 3. 3 PRIMARY COMPETENCY AND SUSTAINABLE COMPETITIVE ADVANTAGE The strategy for Safi is charm to a concentrate on group who have are looking for Halal personalcare products, and give all of them the best their money can buy with regards to an overall brand experience. Safi also is the market leader in Halal personal care marketplace who’s targeting of Malay/Muslim consumer. Therefore , it depends to Safi to set the benchmark of innovation and marketplace expansion.
DURABILITY WEAKNESSES OPPORTUNITIES THREATS A whole lot of opponents who offered almost a similar function for each product The competitor’s cost which is too much compare to Safi’s products which usually lead to recognized quality and product comparability 4. a couple of INDUSTRY ANALYSIS: TRENDS IN SKINCARE AND PERSONAL CARE PRODUCTS IN MALE MARKET According to Barker (2013), the worldwide skincare market grew from $1577. 8 million in 2007 to 2737. 4 million in 2012. The industry is being influenced by customers in the Asia-Pacific region, which will accounted as much as $1623. one particular million news.
Overall the industry has more than twice in size as 2007. This provides you with the opportunity to Safi in to your men’s industry. Tyrimou (2014) report that the sun proper care collection has a average growth of 15% above past five years.
This will give opportunities to Safi in producing items for sun care since the average growth is quite excessive for the past five years. Relating to Dorothy (2009), the vitamins in camel’s dairy is larger compare to goat milks. In contrast, goat’s dairy contains bigger calcium in its component.
Therefore , Safi take this opportunity to your market simply by producing skincare for man consumers by providing the camel’s milk structured skin care products. 4. 3 COMPETITORS IN THE INDUSTRY 4. several. 1 Garnier Garnier is a mass industry cosmetics model of L’OrГ©al that produces hair care and products. The company started as Laboratoires Garnier in 1904, and was bought by L’OrГ©al in the 1970s. Current product lines include Fructis shampoos and conditioners, and Nutrisse hair coloring.
Garnier is sold in numerous countries worldwide, with specific products targeted several skin types and ethnicities. In 2011, Garnier partnered with TerraCycle to promote up-cycling of product pots and the intro of biodegradable products. Business: 26% some. 3. two Clean & Clear Clean & Very clear is a type of dermatology goods owned by simply Johnson & Johnson.
The brand was originally developed by Revlon as a line of sensitive skin personal proper care items in 1957. The Clean & Clear identity was based upon products that contained not any fragrance or dyes, and left zero residue after rinsing. In 1991, Revlon offered Clean & Clear to Johnson & Johnson. All their primary emphasis is on skincare to get young girls, but provides extended all their range to add products treating a larger range of circumstances, recently introducing a business line SOFT aimed at facial moisturizing.
Clean & Clear happens to be available in 46 countries. Business: 8% four. 3. several L’Oreal The L’Oreal Group is the world’s largest cosmetics and natural beauty company.
With its registered workplace in Rome and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it includes developed actions in the field of cosmetic makeup products. Concentrating on curly hair colour, skincare, sun protection, makeup, perfumes and hair care, the corporation is active in the dermatological, cells engineering and pharmaceutical fields and is the top nanotechnology patent-holder in the United States. Business: 19% some. 4 CUSTOMER EVALUATION According to Bryant (2013), more men are engaged in a skin care regime. A brand new report around the male combing sector coming from Mintel shows that several 58% of men old 18-24 and 63% of the people 25-34 report that they use a facial moisturizing product.
This really is in kampfstark contrast for the 32% of the people aged 55-64 and 29% of men over 65 from other era demographics claiming to do a similar thing. When it comes to personal care products, guys are nothing if perhaps they’re not loyal. More than half of all men (52%) declare they tend to stay to the same brands of toiletries and grooming products. Additionally , 34% of men want to smell their personal care products before buying these people and 20% favour 2-in-1 products in order to save time. Multiple functionality and proof of substantial efficacy should be key, mainly because these would usually be the key characteristics that men expect from a product (Euromonitor, 2012).
In another research shows that, with regards to product offerings, many companies are moving beyond basic skincare and shaving with products segmented by skin type, including sensitive skin area, anti-acne and anti aging (Kanlian, 2006). Euromonitor (2012) survey that one common factor that defines category dynamics, however , is the fact that men, possibly urged by simply employment instability or greater media inspiration or another, are discovering the activity of looking after the look of them and adopting a natural beauty routine ever more appealing.
This has coincided while using release of various new products at different cost points, coming from male-targeted shampoos, to men’s specific eyesight treatments and in many cases Blemish Product creams and concealers, influenced from the woman market. Each of our marketing target is to successfully reach males consumer that is really concerned about their appearance or perhaps well known as metrosexual. Therefore , we applied marketing strategies just as much as we can in order to achieve each of our objectives. The strategies happen to be as follows: On the other hand, our product objective is always to close the gap exist between items offered to the industry.
By entering to male industry in skin care segmentation, including a new product creation which is camel’s milk centered products, were hoping to increase our sales and larger market coverage as the Halal products offered. Safi For Men offered goods that can take care of such greasy face, whitening, moisturizing and acne difficulty. 5. 2 Target Market Our target market is males consumer age range between 18 to more than 30 years old. Since the best examine shows that men who are involved more of their appearance are those who are between this grow older. 5. 3 Buyer Value Proposition Halal products for those who are area of issue using halal products. a few.
4 Point of Difference The new products, Safi For Men is actually a totally new application, whereas our company is using camel’s milk since the centered for this item offered. Camel’s milk supplies Vitamin A, B and E which can be good for skin care. 6. 0 MARKETING PROGRAM Exclusive Product Top quality Camel’s milk provides Supplement A, M, C, and E. Exploration shows that camel’s milk includes more vitamin A and E when compared to cow’s milk. Vitamin A is an effective treatment towards the skin problem such as acne and psoriasis.
Vitamin W provide warmness and flows the skin and promote the immune function of the cells which is something tired or perhaps overwhelmed skin finds difficult to maintain. Nutritional C can whiten the skin and protect from Uv rays. Meanwhile, Vitamin E gives hydrates pores and skin, leaving that smooth and moisturized.
6. 2 Price Technique for 40g items may costs around RM 15. 00. The price could be higher than other facial wash in an existing market, nevertheless there is a significant difference in term of the efficiency and the expense of manufacturing is a little bit larger due to import camels’ milk from international countries, such as Egypt.
6. 3 Promotion Technique for ambassador, we are hiring local actor Izzue Islam. The reason is he possesses the good skin and we found that by using famous people, it is much simpler to reach buyers. The significant edge is whenever we are arranging events to succeed in the buyers; the participation of them is actually high.
Besides that, we are using Cents-Off Discount coupons which buyers can get for each and every RM 55. 00 and above in a single receipt. This will likely attract those to make a purchase. six. 4 Distribution Strategy SAFI distributed the products towards the hypermarket and all convenient stores such as Giant, Tesco and Mydin.
Other than that, customers may also buy through on the web such as priceme. com.