Marketing strategy for the real organization

Essay Topic: This product,

Paper type: Marketing,

Words: 1687 | Published: 04.07.20 | Views: 315 | Download now

Industry Entry Approach, Export Strategy, Marketing Plan, Hospitality Market

Excerpt by Marketing Plan:

Marketing Plan

Merchandise / Services Concept

The multifunctional remote device is designed to enhance ease of most benefits for electrical/electronic equipments utilized by consumers. This device offering allows consumers to reach and control different electronics and equipment through a solitary remote system. This will help communication with different servers from the organization. The advantage of this product is the fact it will enhance the convergence of technology utilized within an corporation. This is a user-friendly unit purposed to improve the level of comfort for clients. In addition , this will increase the degree of consumer fulfillment. The introduction of this device offering presents a replacement to the use of different remotes for different electronics. For instance, inside the hospitality industry, the multi-function remote unit will assist in different benefits such as audio and video devices, space temperature handles, lighting, space printers, television, and even pickup bed movements.

Merchandise Mix


The new product offering markets not only a better working space for someone but as well increases convenience for businesses and companies generally speaking. The invisible merits of the product giving are the capability to meet or even exceed customer outlooks consistently. Even so, the disadvantage to the is that other corporations can easily imitate these types of qualities. Still, being the pioneer is going to enhance the competitive advantage of Logitech.


Logitech offers a high-grade domain- marketing product custom-made to its consumers’ needs. The worth of this product and service is exhibited in the medium to high price. However, the company must be aware and cognizant of the cost elasticity of its item and overall consumer require.


Direct marketing circulation will be used with this product providing. This is will take into consideration the truth that new product is sturdy, portable, and non-perishable. Consequently , the product may be distributed coming from a chief location direct to dish outlets of Logitech spread over the globe. A chance to distribute the product to different places worldwide is usually an added advantage for the company (Proctor, 2000).


Logitech needs to take part in comprehensive promotion and marketing actions. In particular, the organization will need to make a new plan for the integrated marketing strategy that encompasses campaign and promoting activities to get the productive initiation from the product providing. The promotion message with the initiation with the new product giving has to be generated in tandem with marketing goals, the target industry, and other popular features of the product. Logitech will also ought to concentrate in industry print out media covering industry sector journals and magazines. More so, Logitech will need to establish a collection of presentations and showpieces to participants in the industry, particularly electronic stores, players in the hospitality industry and the like (Roger, 1998).

Concentrate on Markets

Basically, the characteristics and desires of the potential groups of customers encompasses comfort in use of several different gadgets. This is centered on increasing customer satisfaction and expediency in the delivery of services. You will discover different sectors of consumers that are linked to this system offering. The merchandise targets not only individuals yet also businesses. For individual consumers, the product will enable the ease in use of various devices within the house while also for workplaces. On the other hand, with regard to corporations, the product is definitely targeted several industries. For example, in the business sector, the clients will have ease and expediency in demonstrations. On the other hand, intended for the hospitality sector, the end-users should be able to increase in-room services for consumer fulfillment. The clients will be able to utilize product several services within their rooms including control of lighting, room temperatures, audio and video gadgets, their work area devices as well as the door with their rooms.

Kotler’s 7Os conceptual framework

Buyer behavior investigates the manner through which consumers choose, purchase, employ, and dispose off services and products and the notions to satisfy their needs. In order to gain a comprehension of the buyers in the target audience, Logitech will need to depend on 7O’s framework for consumer research. These several O’s help companies in ascertaining standard customer requires and wants and as a result Logitech will be able of segmenting the market, goal and situation the product they offer so as to achieve competitive benefit (Kotler, 1997).

1 . Subject

This will consider the choice of the customer with regard to the range of products or perhaps services rendered. For instance, Logitech will consider the different equipment such as sound system, video products, lighting devices and area temperature gadgets.

2 . Passengers

Logitech must consider the psychological requirements, demographic users and physical locations of the consumers. For instance, where the buyers will buy the products, the purchase price preferences in the products and the quantities bought by different consumers.

a few. Operations

The business will consider the manner when the consumers get hold of information about the product providing. For instance, is it through papers, through different forms of press or through word of mouth?

4. Objectives

In this aspect, the company will be able to conclude the reasons why the consumers typically tend to pick the products. This encompasses inclinations such as rates, brand image of Logitech, convenience and type of packaging.

a few. Organizations

Through this aspect, Logitech will be able to determine the real key players with a major influence in the process of decision-making. This is certainly to ascertain if the buyers offer an influence or maybe the competitors and also the end-users affect the decision built.

6. Events

This will take into consideration the time-period that consumers look for the product or service. For example, is it during presentations only, is it on a daily basis, and is it while hosting parties?

7. Outlets

This can be considering the locations or programs from where the customers choose the product. For instance, supermarkets and hypermarkets, retail shops and electronic device shops.

Competitive Environment

Competitive Situation

The competitive situation in such a case is that the companies are a perfect competition market. The reason is , there are several sellers and buyers and therefore the actions of one individual cannot include a considerable effect on the market cost. In as much as the product providing is exclusive, there is the prospect of having several sellers pertaining to the whole market.

Porter’s Five Forces Examination

In accordance to Michael Porter, there are five causes of competition. To start with, you have the threat of recent entrants. Regarding Logitech’s item offering, the threat of new entry is actually a major matter because new entrants in the market are able to replicate the product and restrict the competitive edge. In addition , with advancement in technology, there may be an increase in the entry of recent companies in the market and this minimizes the amount of organization for the business (Khosrow-Pour, 2002). Another force of competition is the benefits of the purchasers. In particular, the buyers possess a great magnitude of effect on Logitech and its merchandise offerings. Mess consumer product sales are important pertaining to the company to stay in business. End-user experience and increase in convenience largely impact the organization as lack of it adversely reflects on Logitech. Consumer satisfaction is important in order for the corporation to increase the consumer basic. In as much as Logitech includes a loyal customer base, the buyers include a great effect on the firm as it is reliant on revenue revenues (Porter, 2004).

The next force of competition may be the power of suppliers. In this case, the energy is suppliers is nominal as Logitech has a many suppliers. Especially, there is no overall control of 1 specific provider over the supply chain of Logitech. Additionally , with the increase in demand and advancement in technology, it is rather easy to get new suppliers for merchandise distribution. The fourth force involves the risk of alternatives. Logitech generates technological companies the downside for this is that there is also a great threat of alternatives for this merchandise. This is typically because almost all of the products come with their own distant devices that may easily serve the same goal. The implication of this is for Logitech to acquire extensive marketing and promotion and place a fair retail price. Finally, there is the electric power competitive rivalry, which in this case has a superb influence upon Logitech. In the contemporary, we have a great deal of advancement in technology in the industry which has created strong competition since new and more progressed products enter the industry space. Corporations such as Samsung korea which have their particular remote gadgets and approaching small businesses also offer extensive competitive rivalry to Logitech (Kotler and Armstrong, 2004).

SWOT Evaluation

In delineation, SWOT evaluation is a useful method that may be utilized for company appraising. This method is used to measure and be familiar with strong matches of a organization and the disadvantages it is susceptible to. It also pinpoints the possibilities open to the business enterprise and the threats it is likely to have (Warner, 2010).


1 ) Renowned items

Its consumers and competition in the tech industry know Logitech to get quality, stability and unfailing products and

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