Marks & Spencer SWOT and PEST Essay
Represents and Bradzino is the British multinational price tag company that specializes in producing garments and premium quality food. Getting the dominant force around the UK industry Marks and Spencer owns 600 stores in the home nation and over 225 stores worldwide.
Bird (1986) claims Signifies and Bradzino to be the most effective image of England; the company currently being the most lucrative UK organization also is one of the innovative in the world. Two primary features of the Marks and Spencer are centralization and simplicity. The firm has a tendency to use central organizational framework and tries to keep every thing simple avoiding the difficulty in any element of systematic applications (Howells, 1981).
Strengths: Represents and Gradzino has been known for its highest standards of fair-trading, such as acquiring strong contacts with current suppliers, producing and proposing superior quality food, staying friendly to the staff and having a adaptable exchange insurance plan for existing customers (Grayson, 2011). Creating a stable and positive standing is inescapable for the big worldwide brands. The company being initially just focused on creating garments lately diversified its market towards the other groups, such as foodstuff, electronics and furniture (Hamil, Crosbie, 1990). Diversification certain bigger sum of customers intended for the company and expanded their growth.
The company tends to find its stores in the high streets leading to obtaining large amount of customers every day and therefore larger profit. (Bird, Witherwick, 1986). Furthermore, Marks and Spencer would not rent the premises, that owns retailers eliminating the possible local rental costs. Represents and Spencer is a global retailer which usually owns much more than thousand retailers approximately in forty countries, covering market of such a big size is necessary for the company’s income (Salmon, Tordjman, 1989). According to Doyle (1982), Marks and Spencer is the Britain’s strongest and most effective brand which makes company recognized around the world and differentiates this from competition making it exclusive.
Weaknesses: Represents and Gradzino due to variation and within more than one marketplace (garments, foodstuff, furniture) can be not centered on any kind of particular part, unlike its main competition such as Tesco and Sainsbury’s which retail simply food (Lewis, Thomas, 1990). The lack of primary and attentiveness may lead to the reduced enhancements and shortage of the competence in one particular market region. When Represents and Spencer tried to expand their market adding the product line intended for younger people, it knowledgeable loss and failure, mainly because it wasn’t capable to follow newest fashion trends to meet younger target audience and held a reputation of the retailing brand mainly for elder girls (Fletcher, 2007).
According to Alon (2000), Marks and Spencer knowledgeable lack of products on hand control which usually led to the underperforming different major English companies by 25% over 10 years ago. The average price comparison made by Telegraph in 08 has shown the prices on the Marks and Spencer’s foodstuff exceed all those in Asda by three or more. 6%. The corporation is considered high-priced and looses large amount of customers from middle section and reduced class, who prefer daily shopping consist of big selling chains just like Asda, Sainsbury’s and Tesco, where rates are much less costly and more sensible (Avery, 2011). Political elements: Each business which wants to maximize its profit should develop within the governmental procedures.
Marks and Spencer can be not an exemption, as the business believes that engagement together with the government is helpful for the organization’s salary. According to Marks and Spencer’s recognized website, business tends to get in touch with the politics audiences either directly or perhaps through the trade memberships. Following your green government policy in 2008, Signifies and Bradzino introduced the 5p demand for the plastic hand bags across the stores (Vaughan, 2011).
Represents and Bradzino is located in the united kingdom, which has secure political background tax guidelines (McGrattan, 2005). However , in 2005 the business experienced loss in the EUROPEAN UNION area and appealed to the court pertaining to the opportunity to take international losses from its UK tax bill (European Commission Legal Services, 2005). After Western european Court of Justice declared that Marks and Spencer and also other UK companies have the right to counterpoise English tax bill, Represents and Bradzino has earned this case getting 30 mil tax comfort (BBC, 2005).
Economic factors: The majority of worldwide companies are thinking about the USA a great area of franchising due to the big population and enormous size of the industry. Marks and Spencer was among the first Uk retailers whom considered expanding the business to the North America (Alexander, 1995). Yet , the Sept 11 attacks have induced economic crisis and change in the purchasing behavior of American citizens which in turn led to the extreme losses knowledgeable by Markings and Bradzino throughout the following year awe-inspiring the company to shut the non-core branch in North America (BBC, 2002).
As a result of financial crisis happening in 2007-2008 (Barrel, 2008) and later serious crisis in Eurozone, the sales of Marks and Spencer offers significantly reduced, as the salaries with the middle-class didn’t math the high-priced food and clothes offered by the retailer (Rayner, 2008). Cultural factors: In respect to Marks and Spencer’s official website, company is targeted on applying ethical trading, producing nontoxic food and employing responsible use of a power, as the organization believes that adapting CSR is vital for the development of business.
Company is particularly focused on the dog welfare, becoming the initially UK store to sell just free-range ova in its retailers (Jones, 2005) and along with a number of other British retailers promotes foodstuff without additives (Jones, 2007). However , several years ago Marks and Spencer was accused in using the kid labour in Morocco which might have ruined the company’s reputation (Frankental, 2001). In respect to Moore (1995) and Campbell (2010) Marks and Spencer in the last years has increased the amount of advertisement using different types of commercials.
Nevertheless, the company has not been been able to fulfill customers’ requires, while producing their clothing line pertaining to young people which will led to the losses of profit (Jobber, 1999). Scientific factors: Relating to Retainer (2013), Represents and Bradzino is the just big British food dealer that does not come with an online shopping service, while others like Sainsbury’s and Morrison are making millions of pounds through the web. The company for the long time is usually using RFID (Radio Regularity Identification) technology that helped to achieve more efficient supply chain system.
Following your success with Marks and Spencer additional British supermarkets implemented this kind of technology in order to reduce costs and improve customer care (Jones, 2005). In 2012 Markings and Gradzino announced the new marketing program that included the wi fi connection during its shops, planning that the customers would be able to see the total stock of products on their devices which might simplify looking for the preferable item (Raddick, 2012). Bottom line: Marks and Spencer may be the powerful international retailer that could maximize its future profit taking into consideration further opportunities and dangers of alternatives.
Marks and Spencer should think about adding to shop online for its food products, as the other British food stores like Sainsbury and Sainsbury’s already have this feature that offers a big percentage of companies’ income. Other ways for expanding company may be expanding towards the Asian market which can assurance huge income due to the big size of human population. One of the main hazards caused by recession both in USA and Eu is the decrease of bargaining benefits of customers.
People find it hard to afford the high prices offered by Marks and Spencer and therefore make an effort to search for a less costly alternative. Retailer in future ought to adapt to the social alterations when generating their apparel line pertaining to younger people in order to gratify this viewers.