Observational Learning Essay
The three adverts used model characteristics, the observers’ age group demographic, and stages of development to influence the observer to work with their products within their commercials.
Inside the first advertising campaign, the concept the marketer is trying to convey to the viewers is that it truly is safe, healthy, and exciting to smoking Camel cigarettes. The commercial portrays a fastpaced day for the youthful doctor whom barley provides time to come out. The advertisement says that in “all branches of medicine, each of the parts of the nation, [in a] repeated country wide survey…” all of the doctors chose Camel (http://www. youtube. com/watch? v=gCMzjJjuxQI). The 2nd model is known as a beautiful female with a exciting dress and flashy rings, who is smoking a cigarette and a bit nodding her head in approval.
Studies have shown that people lend more credibility to models which have been, “competent, eye-catching, likable, and prestigious than from models who shortage these characteristics” (Chance, 285). The concept being conveyed in the second advertisement is usually to drink Soft drink and be exactly like Michael Knutson. The model in this advertising campaign is a well known music icon in the prime of his young adult life.
The observer is immediately going to end up being paying close attention to the background music being performed and later for the behavior of Michael Jackson. In the third commercial, the advertiser is attempting to convey to the viewer as if you use the LG cell phone you will have instant interaction with a network of close friends and have a successfully managed social existence. The use of a small, beautiful, women makes the observer pay nearer attention to her behavior. The model shows how the utilization of her cellular phone allows her to stay linked with the people in her your life and helps her to be a powerful actress.
In most three advertisements the behavior with the models will be positively strong. Model characteristics have also proved to be an indicator of how most likely the observer is to, “learn from a model’s behavior” (Chance, 286). I also chose to go through the age of the model inside the advertisement showing what level of life is being portrayed and what audience the advertiser wants to attract, “Perhaps one cause the age of the observer is important is because of difference in the learning histories of older and younger observers” (Chance, 288). Works Cited http://www. youtube. com/watch? v=gCMzjJjuxQI http://www. youtube. com/watch? v=2Md5lPyuvsk&feature=related http://www. vimeo. com/watch? v=x9t_efczO7w Chance, “Learning and Habit: Active Learning Edition”