Berger 1975 essays & examples

Facebook plus the use of uncertainness reduction

Uncertainty Reduction Theory Uncertainty Reduction Theory (URT) shows that uncertainty is known as a negative an unpleasant condition. This kind of negativity motivates individuals, firms and businesses to gather data in an effort to reduce uncertainty (Berger 1975). Facebook or myspace is a online social network phenomenon which has permeated all over the world. Facebook […]

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