Shiseido essays & examples

Marketing Plan for Shiseido Essay

One hundred and forty years in the past, Arinobu Fukuhara built on his experience operating as chief pharmacist in a navy hospital to ascertain Shiseido, Japan’s first Western-style pharmacy inside the Ginza section of Tokyo. Concerned about the inferior prescription drugs then accessible to the public, he aspired to separate medical care and pharmaceutical dispensing […]

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