Final Exam Critical Thinking Essay
Our most recent product Wet Wonders lip gloss, has not been performing perfectly. Creative Cosmetics needs to come up with different ways to promote our lips gloss in order to boost revenue. The forecasted sales pertaining to Wet Miracles lip high shine have slipped and we are in danger of having to scrap this device and its marketing campaign. During product development, the initial screening proved that Wet Wonders can be powerful based off the positive feedback we received.
In order to boost sales, Innovative Cosmetics should analyze the role of advertising in society, for what reason it’s so important and how to efficiently use it. Devoid of advertising buyers would not be told what to get. Advertising ‘s our homes are filled with so many products, why all of us drive just we do and why we have on the clothes we put on. There have been many studies on the boost of advertisements over the years. In 1915, a person can go complete weeks without observing an ad.
The regular adult today sees some three thousands of every day (Twitchell 203). Advertising also fuels the requirement to shop which in turn stimulates our economy. Economist may track customer spending just about every quarter allowing them to gauge how well our economy is doing. Because of budget limitations, Creative Cosmetic makeup products chose to simply sell Damp Wonders through ads within the radio.
Only using radio ads to market each of our product, has not proven to be extremely effective. While car radio allows you to tell a story and take the listener’s mind on the journey, it is far from the most effective method of marketing a lip gloss. The radio paints a broad heart stroke, meaning it truly is heard by many different people.
There are particular times when we could have each of our ads jogging that could determine a certain group of people, although it’s not necessarily certain. Another downside to radio advertisings is that they don’t manage to allow the buyer to see what exactly they are missing. It’s not enough to say we have a wonderful product. We would like to make the client feel that all their lives will be so much better with our lip gloss of course, if they don’t buy after that it they are losing out on something wonderful. In other words, we need to convince them that they require our lip gloss help to make their lives as fascinating as the girl wearing it.
Tv could accomplish that most properly. Television advertisements would give us the image component we need. Our ads could actually drive house the message that Wet Wonders lips gloss can adjust your whole try looking in instant. We wish women to feel like they can move from boring to fab with only one swipe of your lip high gloss.
Television would give us the ability to make ladies as though they might feel, sexy, confident and desirable if they wear the lip shine. We could operate our advertisements during peak times that women are watching television such as the morning hours and afternoons. While there are a lot of women doing work outside the residence, there are still several women that stay at home to make families. A perfect time to operate our commercials would be during talk and game displays as well as cleaning soap operas. Another idea is always to use a movie star or celeb in our promoting.
People want to feel as if they trust the person they may be buying a thing from although they may not personally know the celebrity that they trust them. Since we understand our item would be best suited being promoted on a visual platform, we need to also consider magazine ads. Journals would be a excellent way to sell our Moist Wonders lip gloss.
With magazine advertising we could fill the market with our product and message. You will discover teen magazines, young adult beauty magazines, and magazines to the even more mature woman. Every one of these types have females that are hot, confident, and desirable.
This is exactly the woman we want to market to. Magazines manage to make buyers visualize themselves as that sexy, radiant woman that wears Damp Wonders lip gloss simply by looking at a picture.