Taking learnings from before years, a successful redemption programme was applied, reducing responsibility substantially. To increase redemptions simply by all whoselsalers in the network in the most efficient manner, therefore reducing HUL’s liability. Problem: To overcome problems confronted in prior redemption drives i. e. poor attendance, long waits and wasted agency resources for visiting cities with gift/ rewards sellers. And to increase redemptions, given the background and geographical spread of locations. Objective Problem Target Audience HUL’s wholesalers, ( Vijeta Programme members) primarily small businesses, who have stiff targets and are wooed by schemes from competition.
They make reward factors on every order and can get them intended for gifts. “Redeem your details for benefits in your own metropolis “- that was the idea. Given that costly annual event, the task was going to create ‘a difference’: It was done by setting up a dedicated • Vijeta UTAV • Invitations to event. Event collaterals: Backdrops A 74 city redemption travel over 2 days in the cities with maximum points’ liability..
1 for Platinum eagle and Gold members, Time 2 to get Silver. 2 . A formal ask with members’ Vijeta details personalised, delivered well in advance. several. 3 Groups of some students every per sector ( rather than Agency resources) managed the redemption events with daily reports into a Direxions coordinator. 4. HUL received transaction reports inside 48 hours of the purchase being done! Direxions coordinated with vendors to make sure that the value, quality and supply/ quantity of items was commensurate with anticipations and require.
6. A soft copy of all points in each city to enable accurate rewards becoming redeemed 1 . 30, 1000 reward demands requested country wide 2 . Rs. 100 , 000, 000 worth of rewards redeemed.