Small Business Enterprise Essay
1 . 1 Make a profile of a selected business identifying their strengths and weaknesses Profile of Cambridge Satchel Organization Strengths Weak points There occur fake owner of this business which hinders the brand image of the Cambridge Satchel Company. 1 . 2 Carry out a great analysis in the business using comparative procedures of functionality Cambridge Satchel Company is actually a British company which creates handmade luggage for their customers. The organization is very much concerned about the quality of the bags and tries to maintain your price on the lower level in order to capture the mass consumers for their goods (Jobber, Deb., 2001). Jules Deane and her mom try to create bags which can be adaptable with any clothing.
There is several performance measurement technique which usually stated below: Quality with the bags: The caliber of the bags in fact attracts the customers towards many. Price: The Cambridge Satchel Company tries to keep the prices of their goods at the most reasonable level when compared with other opponents in UK. Design of the plastic bags: The organization has designed the bags in such a way which can be adaptable in any outfits. And this actually attracts customers. Payment System: The organization truly follow the after delivery payment procedure unlike different rivals on the market.
2 . 1 Recommend with justification, ideal actions to overcome the identified weaknesses in the business. Pertaining to the development of the business organization, it is crucial to have a right knowledge about the weaknesses of the organization. This weakness in fact makes the entire business procedure suffer the loss all the time. Determining the disadvantages helps the organization in producing the ways of overcoming these types of (Fill, C., 2002).
Cambridge Satchel Company has identified ways of defeating the weaknesses which are explained below: The business tries to develop rival the same products to attract more customers for their items. For this reason, Jules Deane actively seeks new producers who are in reality desire to even more their growth in the business. However , Julie didn’t want to take possibilities. She arranged a stock by very little which in fact manufacture almost half of their totally produced bags (Guidry, M., 2011). To get over the knowledge regarding the market survey, Deane may possibly go through the all the financial magazines every day and look in the internet consistently.
This looking may help her in determining changes in the organization condition. Lately, Deane features identified 330 fake websites which actually claims the Cambridge Satchel Company his or her own. They take money from your customers and send poor products, in some cases they only disappear. In this case, Julie Deane may copyright his products and registered her site with a few marking which usually actually shows her inspiration (Jobber, M., (2001). installment payments on your 2 Examine ways in which existing performance could possibly be maintained and strengthened.
Quality performance is key to rewarding the customers. Buyers are the all in all in the progress the business business. Acceptance from the organization’s products actually furthers the growth from the business corporation (Kaden, L, 2008). At the moment, the Cambridge Satchel Business is providing top quality performance to its buyers. And it becomes necessary for the corporation to maintain this kind of level trying to enhance this in the near future.
Yet , the organization may well follow some ways which in turn helps in retaining and strengthening the efficiency of the corporation properly (Kotler, P, et al, 2008). Always tries for customer’s satisfaction. In cases like this, the organization might do a survey on the buyer regarding the quality of their product or service. Comparing with other rival organization’s product prices the organization may possibly try to maintain your price of the products on the lowest possible level.
In this case, market survey is able to do the key role. With the changes of your time, the taste about the product style also alterations respectively. The Cambridge Satchel Company tries to design many by considering the changing attitude of the clients. They may continue the following delivery payment processing system in their business. This system is so flexible that attracts customers easily by reducing the hassle of spending money on the product.
Through this system customer can pay following receiving the merchandise. The organization need to maintain its timing in case of delivering products for the customers. 2 . 3 Advise with reason, new areas in which the organization could be broadened. For the further development of the business firm it is important to expand the organization properly (Kenneth, C. Electronic. & Jesse, B., 2007). By with the competition level and other elements the Cambridge Satchel Organization may tries to expand their particular business outside of the national line.
The organization can easily target the women for the selling of their bags. However , the organization can also target the scholars who often need hand bags to carry their particular belongings. The adaptable condition of the bags in fact attracts consumers.
All the folks are their customers as they produce goods both pertaining to the male and feminine. The Cambridge Satchel Business can also broaden their organization in those areas where most of the people looks for fashionable and flexible bags. Actually, the carrier is the most required things which most people have to carry with them.
The business may grow their businesses in USA, Russia, Down under, the Asia Pacific Region, etc (Kerin, H &Rudelius, 2001). three or more. 1 Generate an assessment of business objectives and plans The Cambridge Satchel Company may be the bag production company in Britain. The organization founded by Julie Deane and her mother in 2008. Their particular main aim is to business lead the market by providing quality bags and services to their beneficial customers.
To ascertain their target, the organization has developed different plans and attempts to implement that (Kotler P et al., 2001). The organization mainly generates leather carriers for every form of customers but their main buyers are the girls. For the expansion purpose, the Cambridge Satchel Company promote their leather bags at the lowest possible rates compare to their rivals. In addition they design their very own bags so that adapts with the outfits on a regular basis even in the night method. In today’s business world, most people are fashion oriented.
They can be much worried about their dress up. Thus by simply considering their very own weaknesses about the fashionable costume the organization tries to develop adaptable and fashionable household leather bags due to its valuable clients. Deane as well insists to install the made in Britain inside the bag to introduce her products along with the country. However the organization brand is the manufacturer which truly bears the country of source flag with it (Mardsen, P., 2002).
3. two Revise business plans to incorporate appropriate improvements Developing strategy is very important for the enhancement of the organization. In this modern business world, the flavor regarding the products quality and services is usually changing day by day. Thus to adapt with all the changing environment the organization need to develop flexible business plan (Mohan, R. T., 2005). The Cambridge Satchel Company also faces the changing taste inside the products design and style, quality and services.
The flavor of one style in 08 has been transformed in 2014. People are becoming more upgraded everyday. New improvements are becoming obtainable in the design of the plastic bags. On the other hand, most of the people in the country will be fashion concerned. Thus to meet their require, the Cambridge Satchel Firm produces stylish and flexible leather hand bags for their important customers.
In such a case, the organization leaves its leaflets in different stores, shops, doctor’s surgeries, and schools. Yet , their products have already been liked by the Hollywood presenter Angelina Jolie which will actually allures more clients towards many. In order to lead the market, the organization need to rule over the community market as well as for this purpose, the relationship together with the local community assists the organization in improving their market state properly (Ward, S., 2013). 3. a few Prepare an action plan to implement the changes It really is true that, changes could be blessings or it can be purpose to kick out. About the new design of time the business need to adapt with this (Wilburn, Meters, 2006).
Folks are changing continuously and with those changes the taste in the products style and top quality also adjustments. To modify with the changing condition the Cambridge Satchel Company offers develop several action ideas which are explained below(Ward, T., 2013): Build up the relationship with all the local community than the overseas community. Design the plastic bags in such a way that everyone can use that as a important things and a fashion. Stimulate the suppliers to provide top quality products to them.
Develop standard and straightforward to repayment procedure in order to hassle from your part of the consumers. People just like fashionable and practical goods in this case. Plus the Cambridge Satchel Company tries to develop all their leather luggage as per the dependence on the customers.
Provide a specific and standard assurance system for their customers to draw them. Attempts to develop this sort of a system to spot the fake founder in the organization and make people or perhaps customers informed about the entire system in order to reduce the chance of falling in to fraudulent scenarios. 4. 1 Report around the impact with the proposed improvements on the business and its workers. For the introduction of the business corporation it is important to consider just about every factor very carefully (Wrenn, W. et al, 2001). Proper consideration allows the organization in achieving the goals of the business organization.
Since the time changes the overall organization conditions as well changes having its personnel. Hence it is very necessary to cope up with the changing organization conditions from the organization(Ward, S., 2013). However , the impact from the proposed alterations on the business and its personnel are stated below: The change in the style sensitivity actually makes clients more concerned about the design of the bags.
The better and desirable design appeals to more customers than the usual design in today’s business community. The enlargement of the organization outside the nationwide territory likewise enhances the jobs and responsibility of the employees of the corporation. The patient attitude of the employees is very important to gain client satisfaction.
This qualified attitude should also enhance about the new design of time. 5. 2 Prepare how the alterations will be managed in the business Managing is the forwarding stone available organization. The management of the business activities helps the organization in developing its symptom in this competitive market. The Cambridge Satchel Company makes handmade natural leather bags for the customers.
About the new design of time there’s also been some changes arise in the business organization. Proper managing of these changes helps the organization to part of the development procedure (Ward, S, 2013). By giving proper schooling and development system to the employees the corporation can help it is personnel to adapt while using changing business environment.
Consumers are the key to success. Thus to achieve success the Cambridge Satchel Organization also provide a careful buyer services to be able to achieve customer’s satisfaction and trust more than their products. Different customers require different design and quality carriers in order to complement their apparel. The organization attempts to provide the personalize services to its consumers which can be useful for managing the problem properly (Mohan, R. L., 2005).
4. 3 Screen improvements in the performance of the business over the given timescale Continuous monitoring of the business activities will help the organization in improving the performance level in order to gain the shoppers objectives. Enhancing the performance level is a long term process (Mardsen, L., 2002). Keeping the consistency in this case becomes the main concern. Most of the time client satisfaction and trust ensure the improved efficiency level of the business. With the 600 start up capital the organization is its trip and now their turnover is 1m which is the indication of improved performance and growth of the organization activities.
Yet , by researching or surveying the organization may measure it is performance level. If the customers becomes attached to different branded products than it becomes crystal clear that the functionality of this business has been lowered or decreased (Kerin, L &Rudelius, 2001). Continuous monitoring of the market condition also helps the organization in identifying bogus activities. In cases like this, Julie Deane has identified 330 artificial websites named with their business and manufacturer which actually makes the buyers confused in the brand picture of the organization. Therefore in this case, ongoing monitoring will help the organization in identifying it is threats and mitigates this as early as possible (Kotler P et al., 2001).
Conclusion The Cambridge Satchel Company may be the leather bags manufacturing organization which located within Britain and started the journey in 2008. Within the life time with this business corporation, it has experienced many troubles and different changing situations which usually actually the actual whole process a little bit complex. But with correct research and development activities the organization has evolved and tools different ideas for the betterment of the organization (Kaden, R, 2008). It also attempts to measure its performance level to be able to justify the customer satisfaction more than their products which can ensure the achievements of this firm.
The organization as well tries to develop rival similar products to draw more consumers for their items (Jobber, M., 2001). Top quality performance is key to fulfilling the customers. Clients are the all in all in the development of the business corporation. Acceptance with the organization’s products actually furthers the growth of the business firm.
Thus using the described action plans in this statement the organization may maintain its accomplishment for the longer period of time (Kotler, L, et al, 2008). Sources and Bibliography: Wrenn, N. et ing, (2001) Advertising research: Text and Circumstances, London: Routledge: Zeepedia. com. (2013). CREATIVENESS IN ADVERTISING AND MARKETING: Three factors are most accepted Several Rules of Creativity Advertising and Advertising Business Promoting. [online] Offered by: http://www.zeepedia.com/read.php?creativity_in_advertising_three_aspects_are_most_accepted_four_rules_of_creativity_advertising_and_promotion&b=34&c=18 [Accessed: 18 Dec 2013].
