Fiji water and corporate social responsibility

Volkswagen School of Business and Economics 2nd Semester 2011/2012 Marta Andre Lopes nº10265 International Managing – fourth Case Study Overview – Fiji Water and Corporate Social Responsibility: Green Transformation or”Greenwashing”? 1 ) Introducing the truth The case records the institution and future operation of Fiji Drinking water LLC and its particular bottling subsidiary, Natural Marine environments of Viti Limited, the first firm in Fiji extracting, bottling and advertising, both domestically and internationally, artesian water from a untouched environment in the main of Fiji Destinations. It takes all of us through the growth and industry expansion of the highly good company.

The company has grown rapidly within the last decade . 5, and now exports bottled water in many countries in the world from its production grow located in the Fiji Island destinations. In 08, Fiji Normal water was the leading imported water in bottles brand in the United States. Despite of a fantastic marketing achievement of the Fiji brand, particularly in the U. S. industry, the case displays us how a company has responded to many corporate interpersonal responsibility (CSR) issues, which include measuring and reducing its carbon footprint, responsibilities to key stakeholders, and issues of the Fiji government with regards to taxation and transfer costs issues.

In addition, it leads all of us to think of CSR challenges which may jeopardize the sustainability of the great online marketing strategy. In this case, Fiji Water confronts CSR problems such as the carbon footprint on its development, responsibilities to stakeholders, relations and legal issues with the Fiji authorities upon tax bonuses, export duty claims and transfer value that may jeopardize an otherwise good marketing strategy.. Issues Ahead The firms’ approaches should not simply focus on the stakeholders’ or the employees’ passions, they should likewise take care of the outsiders’ hobbies affected by the firms’ business since every firm, inspite of its organization or size, must have a duty to satisfy the social interests when it does the business in the sake of the stakeholders.

The situation showed that the corporation’s marketing and ethical tactics should not just focus on the eye of the stakeholders and the legal compliance of that corporation’s organization, but likewise center on the moral and social duties. A corporation having a more socially responsible practice would consider itself since responsible corporate and business citizen of the entire society for every span of business activities.

Also, if the corporation does not maintain a good CSR practice, it unearths the business to several green nterests groups that might trigger the corporation’s sustainability. Given this, it is significant that companies and their internet marketers care about CSR practice to guarantee the sustainable strategy, which help in order that the achievement from the stakeholders’ passions by taking care of economic, legal, social, social, and environmental risks. Fiji Water LLC showed a fantastic contribution in Fiji with respect to tax revenue, jobs to get local workers, foreign currency collection from export sales and so on.

These factors ensure that the production facilities in Fiji can be sufficiently controlled and expanded over the years to meet the raising demand via consumers. I do believe that the organization could develop a comprehensive program on measurement, tracking, revealing, and review on company commitments and responsibilities on environment security of alone and its sellers, which could aid to Fiji Normal water LLC and its vendors to further improve its environmental credibility in certifying that Fiji Normal water LLC is usually carbon adverse.

Also, the corporation should start paying more business taxes to show that it is a great corporate resident by revisit its transfer pricing practice. As a consequence, it will review and optimize it is business businesses to be more efficient and effective by lowering its costs, balancing the interests of its stakeholders and Fijian government.

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