Berger 1975 essays & examples
Facebook plus the use of uncertainness reduction
Uncertainty Reduction Theory Uncertainty Reduction Theory (URT) shows that uncertainty is known as a negative an unpleasant condition. This kind of negativity motivates individuals, firms and businesses to gather data in an effort to reduce uncertainty (Berger 1975). Facebook or myspace is a online social network phenomenon which has permeated all over the world. Facebook […]