Customer segmentation essays & examples

Marketing at vanguard Essay

Vanguard prides alone on offering low cost and high value to the customer and it is Vanguard’s core proficiency. However , Vanguard’s world altered when in mid-2003, Vanguard’s niche market was invaded by commercial banks, investment financial institutions and insurance providers due to deregulation in the finance industry. Vanguard took advantage of the Internet technology […]

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