Rabolt 2009 essays & examples

Fashion opinion command essay

1 . Launch Consumers affect each other in several ways: they exchange information through communication, seek or perhaps give views and replicate each other’s behaviour. Experts recognise the giving and seeking of opinions as one of the most important personal influences on brand and product decision (Bristor, 1990 and Weimann, 1994). Especially in fashion, interpersonal […]

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